The world’s most iconic product, found in more places, by more people, over the past 125 years, than any other product, ever; Coca-Cola has become a part of all of our lives, through advertising, photography, cinema, and popular culture.  For more than a century, Coke continues to represent our zeitgeist.  It represents the now and the thens (both past and future) with an effervescent verve, as well as a warm, fuzzy nostalgia.

Now, heeding their watchwords of savoir vivre (which loosely translates to “knowing how to live”), luxury bookmaker Assouline, presents Coca-Cola, a beautiful, glossy book revealing the beverage in its full glory (in the way only Assouline can), with a history told through words and iconic images.

And, Thursday evening, Assouline, along with Luxury Las Vegas and Nathan Adelson Hospice (a wonderful non-profit, that will be receiving a portion of the evening’s proceeds), invite you celebrate in the publication of this book, commemorating the all-American beverage’s 125th Anniversary.

As the brand’s 1982 slogan said, “Coke is it!”

Get into it!