Dom Pérignon Salutes Andy Warhol

An image that means "luxury" in any language

Few images are as hard-wired to make one immediately think “luxury” as that of Dom Pérignon’s iconographic label (one that has remained unchanged for centuries).  By the same measure, few people are remembered as having lived (and chronicled) la dolce vita more than pop-artist Andy Warhol.  It’s not hard to envision Andy, sitting on a banquette at Studio 54 with Bianca, Liza, Halston and Truman, as a waiter in gold lamé trunks poured the effervescent nectar into their respective flutes.

The six colored labels  available in Dom Pérignon's Vintage 2000 "Tribute to Andy Warhol" Limited Edition

Blue label

Is it any wonder then, that the one icon has chosen to pay homage to the other by releasing a limited-edition set of bottles with labels in six (not three, as has been reported by much of the blogosphere) pastel colors, à la Warhol’s famous silk-screens? 

And with the writing done in a metalic silver foil, those labels in their vibrant hues of blue, lilac, turquoise, orange, yellow, and violet, well they just pop all the more!

It was the Design Laboratory at Central Saint Martin’s School of Art & Design in London that was eventually commissioned by the top-notch Champagne house to reinterpret their label, with the consent of the Warhol Foundation.

The Andy Warhol Diaries

Artist's rendering of Andy Warhol-inspired Dom Pérignon labels

There’s actually a little back-story that gives this whole project its raison d’être.  In The Andy Warhol Diaries (Warner Books – 1989), the artist’s entry from March 8, 1981 reads: ““Went to the gallery where they were having a little exhibition of the glittery Shoes, and had to do interviews and pics for the German newspaper and then we had to go back to the hotel and be picked up by the ’2,000′ people — it’s a club of twenty guys who got together and they’re going to buy 2,000 bottles of Dom Pérignon which they will put in a sealed room until the year 2,000 and then open it up and drink it and so the running joke is who will be around and who won’t.”

Renderening of the orange label

Since the lauded Champagne house is approaching the time whence it will segue from the Vintage 2000 to the as-yet-released Vintage 2002, the time was ripe for DP to capitalize on the Warhol connection, and pay homage to the great artist, perhaps best-known for his renderings of labels.  As such, all of the bottles from the collection (currently available in Las Vegas at Haze Nightclub at Aria, Surrender Nightclub at Encore at Wynn Las Vegas, TAO Nightclub at Venetian, and The Bank at Bellagio) are Vintage 2000 (and therein lies the connection – Vintage 2000: “the ‘2,000’ people” – get it?).

Pouring DP at Haze at Aria

And where was I that I was able to participate of this fun and colorful new presentation?  I was inside Haze Nightclub at Aria, where the folks from Moët Hennessy (owners of Dom Pérignon) were holding a launch-party/unveiling of the new bottles for a room full of VIPs, including 20 or so of the Light Group’s best customers (i.e. people who spend lotsa lucre on bottle-service).

And no, I’m not one of them…  (But if I was, you just know I’d have invited you to partake of my liquid bounty!) 

A trio of arranged presentation boxes for Dom Pérignon's Vintage 2000 "Tribute to Andy Warhol" Limited Edition

Dom Pérignon Vintage 2000
“Tribute to Andy Warhol” Limited Edition
Currently available in Las Vegas, at:
Haze Nightclub at Aria at CityCenter
Surrender Nightclub at Encore at Wynn Las Vegas
TAO Nightclub at Venetian
The Bank at Bellagio 

Get into it!