Toyota Tempts Viewers with New Campaign

I’m not sure why, but I’m completely enamored of the new Comfort Is Back campaign for the 2011 Toyota Avalon.  The two commercials (“Plane” and “Train”) have a dreamy mid-century Atomic Era vibe; are the beneficiaries of really fantastic art direction; and are cleverly over-acted by pretty actors who have been shellacked and veneered into sparkling artificiality.

2011 Toyota Avalon

Actually, if I were to buy a car, today, based solely on the merits of its television advertising campaign, it would be the 2011 Toyota Avalon.  There are only two things I find puzzling.  First is the fact that I’m not the kind of guy who is very influenced by advertising.  I do appreciate the film-making, photography, art direction, wardrobe, make-up, prop-styling, and acting (or lack thereof); and have found that in recent years there have been more than a few commercials more intriguing and amusing than the shows their sponsorship dollars are financing (the sensational Most Interesting Man in the World campaign for Dos Equis, is a perfect example) – but I’ve never thought a well-styled and accessorized ad was a good reason to buy a car. (Although I'd consider it reason a'plenty to buy a bottle of cerveza...)

What I really just can’t quite get my head around, though, is that I'm being asked to purchase a 2011 car, aind by my reckoning, we're only a quarter of the way through 2010.  For instance, my step-sister is graduating from college, next month, and she is a member of the Class of 2010 (not 2011).  So, would someone please explain to me how this works?